About us
ABOUT US
Transforming tradition into fashion
As we embrace the beauty of dupattas,
communities of artisans are thriving
to preserve this exquisite craft.
Discover New Styles
Our dupattas are crafted from high-quality fabrics, featuring intricate designs that reflect the rich heritage of Indian textiles. Each piece is made with love and attention to detail, ensuring you receive a product that is both stylish and sustainable.
Start with the design – understand what our customers desire and create it for them.
Transforming fashion is achievable.
We’re leading the way.
Meet our team
Dedicated artisans driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Priya is passionate about reviving traditional textile arts and ensuring every dupatta tells a story.
Riya Sharma
Chief Commercial Officer
Riya is passionate about textile innovation. With years of experience in the fashion industry, she has transformed our vision into a reality, making us a leader in dupatta manufacturing.
Aline Turner
Chief Technical Officer
Aline is a visionary in the textile world, inspiring her team to create stunning dupattas that blend tradition with modern aesthetics.
Iris Joe
Chief Financial Officer
Riya, with her extensive background in textile design, helps us innovate and elevate our product offerings. She is passionate about blending tradition with contemporary trends.